Friday, December 11, 2009
Ask E.T.: The magical number seven, plus or minus two: Not relevant for design: "These studies on memorizing nonsense then led some interface designers to conclude that only 7 items belong on a list or a slide, a conclusion which can be sustained only by not reading the paper. In fact Miller's paper neither states nor implies rules for the amount of information to be shown in a presentation (except possibly for slides that consist of nonsense syllables that the audience must memorize and repeat back to a psychologist). Indeed, the deep point of Miller's paper is to suggest strategies, such as placing information within a context, that extend the reach of memory beyond tiny clumps of data."