Lucian’s blog� Blog Archive � Me this trust thing = dog juicy bone: "On the upside, at least on this occasion I’m offering you some new thoughts on the subject, not just recycling that “As far as I’m concerned, trust in this country received its mortal wound, along with 60,000 soldiers in the British Army, on the first day of the First Battle of the Somme on 1st July 1916″ soapbox stuff that you’ve heard from me a million times already.
My theme today is that when we talk about consumers’ “trust” in financial services, we’re actually wrapping up about four or five different kinds of trust within that one single word - and on closer examination there are significant differences in the current status of each kind."
