Soaring on Ridgelift: Facebook – Business as a database?

Soaring on Ridgelift: Facebook – Business as a database?: "Unless you live in Los Angeles you probably won't have seen Fred Vogelstein's article 'The Facebook revolution' in today's Los Angeles Times. Fred is a great journalist and always thinks outside the box – the premise of his article is that another way to look at Facebook is as a huge database of interactions between friends, neighbors and colleagues – a digital version of word of mouth information distribution."