Ratatouille Wine

Wine Spectator | Articles | Unfiltered June 27, 2007: "We have to admit, when we heard Disney had teamed up with Costco to put a cartoon character on a wine label, we scratched our heads. About as good an idea as the candy cigarette, was our first thought. Then we went online and saw the trailer for the new Pixar film Ratatouille, and only two words came to mind: Brilliant. Marketing. Ratatouille is the story of a rat named Remy who's working behind the scenes in a top Paris restaurant. The chefs, it turns out, are no good--it's the rat who's secretly adding spices and adjusting stocks to win diners' acclaim. Since food and wine go so well together, Disney has introduced the Ratatouille wine, being carried by Costco, to help promote the food-friendly film. Of course, the wine is French--a 2004 white Burgundy from the M�con's Ch�teau de Messey, and will be available Aug. 1 at Costco stores in 18 states for $13. We just hope it's OK to sneak some of the wine into the theater while we watch the movie."