Saturday, June 09, 2007

Innovation | Lessons from Apple | Economist.com

Innovation | Lessons from Apple | Economist.com:
"The first is that innovation can come from without as well as within. [...] This approach, known as “network innovation”
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Second, Apple illustrates the importance of designing new products around the needs of the user, not the demands of the technology.
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a third lesson from Apple is that smart companies should sometimes ignore what the market says it wants today.
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The fourth lesson from Apple is to “fail wisely”.
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None of these things, of course, guarantees success: you can buy in clever ideas, pursue simplicity, ignore focus groups and fail wisely—and still go bust."