Closing is for losers and benefits don’t work? | SebastianMarshall.com: Strategy, Philosophy, Self-Discipline, Science. Victory.

Closing is for losers and benefits don’t work? | SebastianMarshall.com: Strategy, Philosophy, Self-Discipline, Science. Victory.: I asked both guys their favorite books on sales. Both of them replied, right away, with “SPIN Selling by Neil Rackham” – they each had separate other recommendations, but when the first book recommended on a topic by two people who have succeeded at a really high level in unrelated parts of the same field… well, you’re probably on to something.