Observe, Orient, Decide, Act.
"This diagram is also known as the decision cycle, the Boyd cycle, or the OODA cycle. It has become an important concept in business and military. According to John Boyd, decision making occurs in a cycle of observe-orient-decide-act. An entity (either an individual or an organization) that can process this cycle quickly can get inside the opponent's decision cycle and gain a military or business advantage. "
"The key is to obscure your intentions and make them unpredictable to your opponent while you simultaneously clarify his intentions. That is, operate at a faster tempo to generate rapidly changing conditions that inhibit your opponent from adapting or reacting to those changes and that suppress or destroy his awareness. Thus, a hodgepodge of confusion and disorder occur to cause him to over- or under-react to conditions or activities that appear to be uncertain, ambiguous, or incomprehensible."