Thursday, November 12, 2009
What Makes Them Click � Blog Archive � 100 Things You Should Know About People: #8 — Dopamine Makes Us Addicted To Seeking Information - Applying Psychology to Understand How People Think, Work, and Relate
What Makes Them Click � Blog Archive � 100 Things You Should Know About People: #8 — Dopamine Makes Us Addicted To Seeking Information - Applying Psychology to Understand How People Think, Work, and Relate: "A dopamine induced loop – With the internet, twitter, and texting we now have almost instant gratification of our desire to seek. Want to talk to someone right away? Send a text and they respond in a few seconds. Want to look up some information? Just type it into google. What to see what your friends are up to? Go to twitter or facebook. We get into a dopamine induced loop… dopamine starts us seeking, then we get rewarded for the seeking which makes us seek more. It becomes harder and harder to stop looking at email, stop texting, stop checking our cell phones to see if we have a message or a new text."