Sound & Vision Magazine - The Netflix Queue: How's it Work?: "This got us wondering: Exactly how does their whole DVD queue system work? How does the Netflix master-cylinder determine whether you'll get a new release first or last; whether you'll get the 'long wait' movie at the top of your want-list next or the 'short wait' flick at the bottom?
We asked the people at Netflix how they really determine who gets that popular flick first, how they anticipate demand, and why they eliminated the household peace-preserving Profiles feature. They took a moment to 'queue us in.'"