Thursday, August 23, 2007

Economist's View: "The Naive Pay All the Fees"

Economist's View: "The Naive Pay All the Fees": "The smartest strategy, they say, is for the sophisticated consumer to choose the service with the most hidden charges and highest add-on prices, but then avoid paying those added costs. “The sophisticated consumer takes advantage of that,” Mr. Gabaix said. “The na�ve pay all the fees.”"