AN ACADEMY CLASSIC: "On the folly of rewarding A, while hoping for B
Steven Kerr
Academy of Management Executive, 1995, 9(1): 7-14
This article, updated for AME, needs no introduction.1 Even today, the original article is still widely reprinted. Now part of the lexicon, it truly qualifies as an Academy of Management Classic. For almost twenty years, its title has reminded executives and scholars alike—'it's the reward system, stupid!' We hope you enjoy the update!"
