Tuesday, April 18, 2006

Creating Passionate Users: Angry/negative people can be bad for your brain

Creating Passionate Users: Angry/negative people can be bad for your brain: "A few things I'll try to explain in this post:

1) One of the most important recent neuroscience discoveries--'mirror neurons', and the role they play in a decision like Robert's

2) The heavily-researched social science phenomenon known as 'emotional contagion'

3) Ignorance and misperceptions around the idea of 'happy people'"